What is copywriting? Copywriting is one of the most crucial parts of marketing. Copy persuades the audience to DO something, using a conversational tone.
If you want people to buy something from you, you have to convince them of their problem without your product or service. Use their emotions to trigger a response. The best copywriting happens when your audience doesn’t realize that they’re even reading copy, because it’s actually interesting to read.
Copy can come in many different forms, such as:
- Sales Letters
- Email Campaigns
- Any Ad in Print Form
- Product Descriptions
- Social Media captions
- Direct Mail
- And SO MUCH MORE
Did you know messages written at a third grade level receive more responses by 36%? Copy is meant for everyone to understand- from an uneducated blue collar worker to an MIT graduate, who now works as an astrophysicist…whatever that is. Did you know that personalized Call to Actions are like 200% more effective than generic ones? Or how about 8 out of 10 people only read headlines?
Get it right, let me write for you.